Provides a better consumer experience than display advertising.
Access to your Customers and Potential Customers.
Access to a captive audience.
Consumers spend a lot of time on apps.
Ads on the mobile web are often compressed and unappealing to smartphone users. In-app ads are scaled to fit the screen and look better, thereby improving over all engagement.
Users have their phones with them around the clock, wherever they go, it’s easy to reach them with in-app mobile advertising.
Since users are already using the app and interested in you, they’re already engaged, it makes the conversion process an easier win.
People are spending about 87 percent of their time online on mobile apps compared to just 13 percent on the Web. This gives companies that use in-app ads an opportunity to boost their brand visibility.